Marketing (Beograd. 1991)

Srpsko udruženje za marketing

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About the journal

Marketing (Beograd. 1991) is an open-access journal published by Srpsko udruženje za marketing in Serbia, publishing in english and serbian. It is listed in DOAJ according to the sources read. Declared review time at DOAJ: 12 weeks. Facts are reproduced as recorded at their sources with their capture dates; PublishLens indicators are available after sign-in.

Basic facts

Publisher: Srpsko udruženje za marketing
ISSN: 0354-3471 · 2334-8364
Country: Serbia
Languages: english, serbian
Access: Open access
Articles in DOAJ: 545
Declared review time: 12 weeks
Declared peer-review model: double_blind
Official website: https://scindeks.ceon.rs/journalDetails.aspx?issn=0354-3471&lang=en

Index listings

DOAJ · 2017-06-23

Indexing: DOAJ
APC: —
Declared review time (DOAJ): 12 weeks — journal-declared only (not measured)
Activity (OpenAlex): Active — latest works 2026
PublishLens list status: Shown after sign-in
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Methodology signals (dated facts from their sources)

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Journal profile

Descriptive metadata from public sources (DOAJ, OpenAlex, PubMed) as of the capture date shown — contains no assessment or judgment.

Articles in DOAJ

545

Most recent article

3 months ago

Average review time (journal-declared via DOAJ)

12weeks

Works in OpenAlex

1442

Last recorded publication year

2026

Reported by OpenAlex in 1 of 3 sources (CC0 flags, not verified indexing)DOAJSciELOOpenAlex Core

h-index

i10-index

From OpenAlex open data (CC0).

Editorial & policy9

Last DOAJ review date: 2026-07-24
Added to DOAJ: 2017-06-23
Declared plagiarism screening: Declared
Other fees beyond APC: No
Editorial board: Official page ↗
Open references deposited at Crossref: 100%
ORCID iDs in current deposits: 76%
Enrolled in Crossref Similarity Check: ✓
Deposits licence metadata at Crossref: ✓
Peer-review policy: View policy

Identity & continuity1

Source type: journal

Classification2

Subjects (DOAJ)

Social Sciences: Commerce: Business: Marketing. Distribution of products

LCC codes

HF5410-5417.5

Subject areas

Corporate Governance and Management
Corporate Governance and Management
Digital Innovation in Industries
Digital Innovation in Industries
Marketing and Advertising Strategies
Marketing and Advertising Strategies
Consumer Behavior in Brand Consumption and Identification
Consumer Behavior in Brand Consumption and Identification

Show all subjects (50)

Digital Marketing and Social Media
Digital Marketing and Social Media
Customer Service Quality and Loyalty
Customer Service Quality and Loyalty
Consumer Retail Behavior Studies
Consumer Retail Behavior Studies
Public Administration and Political Analysis
Public Administration and Political Analysis
Regional Development and Management Studies
Regional Development and Management Studies
Consumer behavior in food and health
Consumer behavior in food and health
Consumer Market Behavior and Pricing
Consumer Market Behavior and Pricing
Business Strategy and Innovation
Business Strategy and Innovation
Management and Marketing Education
Management and Marketing Education
Service and Product Innovation
Service and Product Innovation
Technology Adoption and User Behaviour
Global Trade and Competitiveness
Corporate Management and Leadership
Technology Adoption and User Behaviour
Global Trade and Competitiveness
Corporate Management and Leadership
Diverse Aspects of Tourism Research
German Literature and Culture Studies
Diverse Aspects of Tourism Research
German Literature and Culture Studies
Public Relations and Crisis Communication
Public Relations and Crisis Communication
Law and Political Science
Law and Political Science
Culinary Culture and Tourism
Culinary Culture and Tourism
Media Studies and Communication
Human auditory perception and evaluation
Human auditory perception and evaluation
Wine Industry and Tourism
Media Studies and Communication
Wine Industry and Tourism

Keywords (DOAJ)

marketing strategy
marketing communications
advertising
brand management
consumer behaviour
public relations

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